Audience recall far higher via video

Posted by:

statsStatistics from a 2012 report into online video commission by IAB and The Nielsen Company highlight impressive recall rates for online video when compared to traditional forms of media, including TV, radio and print ads. General message recall of the video is double what a TV ad is (at 40%), where recalling the brand of the video is even higher, with one out of every two people who view the video remembering the brand.

These statistics, far higher than traditional TV advertising, only prove the greater effectiveness of video online. Better yet, anyone can leverage online video to work in their favour, just ask us.

 

0