7 things that are better in a video

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Moving into 2016, video is asserting itself as the best way to convey a message online, and there is little wonder why most websites these days feature a video on their home page. But what exactly can be put into a video that makes it such a compelling medium?

  • Spectacular footage
  • In-depth explanations
  • Rich graphics and charts
  • Develop a personality
  • Highlight specific product features
  • Educate your audience
  • Use memorable sounds
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Viewing online video increases customer spend

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A report from Comscore in 2010 has shown users are 64% more likely to purchase something from an online store if they have viewed a video about it beforehand. Further to this, users are likely to spend two minutes or more further browsing the website after viewing a video. Thus, we see video is a fantastic tool for increasing the amount your business can generate online, an essential part of any growing enterprise.

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Video consumption up 50% in 2014

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New statistics from YouTube outline the platform’s 50% increase in viewership since 2013, signifying continual and extraordinary growth in online video. YouTube, the world’s largest video platform, and second-largest search engine, has revealed impressive statistics, including over 1 billion registered users, hundreds of millions of hours watched and millions of views generated each day. YouTube continues to grow at an incredibly fast pace, highlighting why it is important to get your business creating videos as soon as possible. More ...

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